Holmes Dyer was engaged to deliver an Urban Activation Framework and 5-year implementation program to guide revitalisation of the Edwardstown Employment Precinct. Edwardstown is a major economic precinct for the City of Marion and for South Australia.
In 2019 it realised an economic output equivalent to 23% of City of Marion, employment equivalent to 20% of City of Marion (contributed mostly by Manufacturing, Retail and Construction) and attracted almost $100M of investment through commercial, industrial and residential development activity.
Holmes Dyer set a strategic plan for the growth of the employment precinct through:
- Land capacity assessment that correlates current land utilization against land-use potential using key economic data and metrics and precinct assessment to draw out Edwardstown’s value proposition and comparative advantage;
- Property market analysis including review of macro trends in retail, commercial, industrial and residential markets, review of trends and activities in competing/complimentary precincts,review of trends and activities in comparable locations in other cities and review of transaction activity in Edwardstown;
- Business and economy review including macro- economic trends and their implications for Edwardstown including:
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- Retailing format changes
- Work from home
- Co-location work spaces
- Precision manufacturing
- Just in time delivery
- Automation and robotics
- Key growth sectors
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- Review of key economic statistics, activities and performance in the context of the State’s strategic
- Economic growth agenda to identify local development potential opportunities; and
- Engagement with the business community to test and to validate on ground proposals for change.
Key Capabilities
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- Land assessment / evaluation
- Property, business and economic research
- Strategic planning
- Development opportunities
